Analysis of Toyotas Marketing Strategy - Free Essay Example

Sample details Pages: 8 Words: 2376 Downloads: 10 Date added: 2017/06/26 Category Management Essay Level High school Did you like this example? Analysis of Toyotas Marketing Strategy Toyota Motor Corporation Profile According to Toyota Global (2015) Toyota is a worldwide Japanese automotive corporation headquartered in Aichi, Japan. Toyota was founded in August 28 1937 by founder Kiichiro Toyoda. Marketing Strategy Fifield (2012) claims there are countless meanings for the term Marketing Strategy. Fifield (2012) accumulates and provides a number of meanings from various authors for the term Marketing Strategy. But the most captivating definition from Fifields (2012) research was from an author named Craven. Fifield (2012, p.xxiv) quotes Cravens definition of a marketing strategy in which he defines it as a process that involves strategically analysing environmental, competitive as well as business factors that affect business units and forecasting future trends in business areas of interest to the company. Don’t waste time! Our writers will create an original "Analysis of Toyotas Marketing Strategy" essay for you Create order Penetration Pricing Marketing Strategy A marketing strategy currently used by Toyota is a strategy called penetration pricing (See Appendix A). Ferrell and Hartline (2010) reveal that the purpose of the penetration pricing marketing strategy is to maximise sales and to attain widespread market share within the market a company is competing in. Ferrell and Hartline (2010)also bring to light that the penetration pricing marketing strategy has the objective of capturing a large market share rapidly by setting low prices for products that a company sells. Furthermore Ferrell and Hartline (2010) claim that penetration pricing is best executed when consumers are sensitive towards the price of the product. Harrison and John (2013) highlight Toyotas usage of the penetration pricing marketing strategy which states that Toyota sell their cars in the low end of the price spectrum. This strategy caters to the price sensitive consumers. Whats more Wood (2007) exemplifies Toyotas use of the penetration pricing marketing strateg y when Toyota introduced their Yaris Subcompact car production to the Europe market. Wood (2007) highlights that Toyotas usage of the penetration pricing marketing strategy for their Yaris car production enabled the corporation to compete with other well-known automotive companies such as Ford, Volkswagen, Renault and Vauxhall. Guerrilla Marketing Strategy Another marketing strategy used by Toyota is a marketing strategy called the guerrilla strategy (See Appendix B). Boone and Kurtz (2014) inform that guerrilla marketing involves companies using unconventional techniques to attract consumer attention. Boone and Kurtz (2014) also regard the guerrilla marketing strategy as a fairly new marketing technique, in addition Boone and Kurtz (2014) reveal that the strategy is normally used by companies that do not have financial resources for other well-known or more effective marketing strategies. What is more Boone and Kurtz (2014) bring forward that established companies such as Toyota and Pepsi also employ the guerrilla marketing strategy even though such companies have the financial capacity to implement more effective marketing strategies. Boyles (2008) acknowledges Toyotas incorporation of the guerrilla marketing strategy which outlines that Toyotas main reason for using the guerrilla marketing strategy is to attract the younger cro wd i.e. young adults. Boyles (2008) also points out that companies such as Toyota conduct this strategy by placing advertisements on objects that are used everyday e.g. food or drink packaging. What is more Boyles (2008) goes further by revealing that companies such as Toyota use alternative methods for the guerrilla marketing strategy such as placing advertisements in locations where people commute frequently. Social Media Marketing Strategy A further strategy currently used by Toyota is the social media marketing strategy (See Appendix C). Marketing via use of social media is considered a contemporary strategy in the marketing world and is also considered a very effective marketing strategy. Many companies in this day age are now taking advantage of the social media marketing strategy such as Toyota. Zarrella (2009) notifies that social media marketing involves the usage of web technologies. Zarella (2009) also points out that social media web technologies include activities such as blogging, social networks (such as Facebook and LinkedIn) and media sharing sites (such as Flickr and YouTube). Tybout and Calde, (2010) present a detailed example of Toyotas usage of the social media marketing strategy. Tybout and Calde (2010) exemplify Toyotas usage of the social media strategy marketing by unveiling Toyotas affiliation with a company called iCrossing. Tybout and Calde (2010) go further by acknowledging iCrossings rol e in building awareness of Toyotas IQ city car which was released by Toyota in 2008. Tybout and Calde, (2010) declare that iCrossing is a UK based company who specialise in digital marketing. Additionally Tybout and Calde, (2010) mention that iCrossing helped to promote Toyotas IQ car model via the use of a campaign called the The Hypermiling Campaign. Hypermiler (2015) is an online community that focuses on providing fuel saving advice. iCrossings assistance in promoting the IQ car production helped Toyota to generate positive anticipation amongst the communitys online users. Tybout and Calde, (2010) continue by talking about Toyotas IQ blogging site which was created specifically for the IQ car production. Tybout and Calde, (2010) carry on by disclosing Toyotas increase in traffic on their blogging site which increased by more than 212 percent as a result of their affiliation with iCrossing. Tybout and Calde, (2010) lecture on how the social media marketing strategy has enabled Toyota to reach new audiences through the use of alternative social media marketing techniques such as blog posting, Flickr and Twitter. Tybout and Calde, (2010) conclude by addressing an additional technique used by Toyota in the social media realm which is the integration of their online newsroom with social media outlets such as YouTube, Flickr and Twitter. The result of this marketing technique integration has allowed the web community to access Toyotas images, videos, activities and anything else associated with Toyota. Trade Show Marketing Strategy The last strategy used by Toyota is trade show marketing strategy (See Appendix D). This marketing strategy is used by many well-known automotive companies within the car industry. Trade show marketing involves companies exhibiting their new product(s) or service(s). SÃÆ' ¶ilen (2013) describes trade show marketing as person to person, information exchange and selling. SÃÆ' ¶ilen (2013) proceeds by stating that trade shows involve the gathering and distribution of information. Toyota uses this particular strategy to exhibit new car productions. An example of Toyotas trade show marketing strategy is their collaboration with a German company called B+s exhibitions. B+s exhibitions (2015) illustrate the partnership between the two companies where they present galleries as well as video footage of Toyotas trade shows. Toyota and b+s exhibitions have worked together since the early 1980s. B+s exhibitions are a company who have been specialising in trade shows for over 40 years where one of their primary focuses is trade show marketing for top automotive companies all around the world. Recommendations to Improve Toyotas Marketing Strategies Penetration Pricing Marketing Strategy Improvement Based on the findings, Toyota could improve their penetration pricing marketing strategy by initially selling their cars at a low price then slowly increasing their prices once they have established a strong clientele on any new production they release. As mentioned earlier companies use the penetration strategy to attain widespread market share within the market they are competing in. What this means is companies such as Toyota using the penetration pricing strategy are trying to build a strong clientele which Toyota achieved many times over the years with the various car productions they have released. Holden and Burton (2010) address this issue in which they write about the problems that can arise from the penetration pricing strategy. First Holden and Burton (2010) tackle the issue of customers who come to companies such as Toyota based on price where they highlight such customers as being the first to leave once another competitor enters the market. What is more Holden and Burton (2010) state that competing with competitors based on price is the least sustainable competitive advantage strategy to have. Even though Toyota has been one of the worlds leading automotive competitors for many years it is imperative to take such precautions into consideration for the reason that they could sooner or later find themselves in such a situation. The tactic of starting off with low price then slowing increasing the price could help sustain the companys competitive advantage years down the line. Guerrilla Marketing Strategy Improvement Toyota could improve their guerrilla marketing strategy by integrating their guerrilla marketing strategy with their social media marketing strategy. Levinson and Gibson (2010) speak about the effectiveness of combining the two marketing strategies. Levinson and Gibson (2010) delve into how guerrilla marketing strategy is able operate alongside the social media marketing strategy by noting the cost aspect of combining the two marketing strategies. They reveal that creating a social media platform requires zero fees. Levinson and Gibson (2010) carry on by discussing that all guerrilla marketers should take advantage of this idea as it gives guerrilla marketers such as Toyota the opportunity to maximise their brand to a wider audience. Social Media Marketing Strategy Improvement Based on the findings Toyota has already constructed a solid social media marketing strategy. However Toyota could improve their social media marketing strategy as a way to study their competitors. West, Ford and Ibrahim (2015) bring to light how the social media marketing strategy can useful weapon when analysing your competition. West, Ford and Ibrahim (2015) provide an insight on how the social media strategy is a contemporary tool for monitoring and gathering information about competitors within your market segments. Moreover West, Ford and Ibrahim (2015) go further by making a note of the type of information that can be gathered about competitors where information can include competitor brands, strengths, weaknesses and strategic decisions. Additionally West, Ford and Ibrahim (2015) present an extra commodity where they state corporations such as Toyota can employ specialist firms to analyse competitors on their behalf. Having access to such information would provide Toyota with ammunition which they can then use to get a better understanding of the market they are competing in. Trade Show Marketing Strategy improvement Toyota could improve their trade show marketing strategy by integrating their trade show and social media strategies together. Executing their social media strategy before and during their trade shows would help Toyota to improve traffic and awareness of their trade shows. Stratten and Kramer (2012) bring to attention that social media is one of the best ways to increase traffic at a trade shows. This can be done is by engaging in social media before and during the event. Stratten and Kramer (2012) offer an example of this tactic by saying that users of the trade show marketing strategy could use a social media outlet such as Twitter for their trade shows by using the hashtag tool. According to Chen et al. (2014) the hashtag tool is a feature on social media that is used to identify messages by topic. Stratten and Kramer (2012) continue by explaining that the use of hashtags enable the hosts of trade shows to see what people are saying about their conferences. This tactic can be carried out days or weeks before the event. Conclusion Research has revealed how instrumental marketing strategies can be to a companys success. Additionally the report has shown how various marketing strategies play different roles to elicit varied results. Research has also illustrated how marketing strategies can be the catalyst to a companys longevity and possess the power to separate successful companies from unsuccessful companies. What is more from research conducted it can be seen that even established companies such as Toyota still have room for improvement as development is a never ending process. Overall the report has helped to discover how Toyota has attained their current status within the automotive market. Toyota is good example of a company that executes effective marketing strategies. The marketing strategies outlined in the report have helped to expose how Toyota has had such a strong force in the automotive market over the years. References Boone, L. and Kurtz, D. (2014). Contemporary Marketing. ArkansasBoyles, D. (2008). The Corporate Assault on Youth. New York: Peter Lang B+s exhibitions (2015). b+s exhibitions GmbH |. [online] Available at: https://wordpress.bs-exhibitions.de/?lang=en Chen, Y., Balke, W., Xu, J., Xu, W., Jin, P., Lin, X., Tang, T. and Hwang, E. (2014). Web-age information management. Macau: Springer. Ferrell, O. and Hartline, M. (2010). Marketing Strategy. 6th ed. Erin Joyne. Fifield, P. (2012). Marketing Strategy. 2nd ed. The Chartered Institute of Marketing Harrison, J. and St. John, C. (2013). Foundations in strategic management. Mason, Ohio: Thomson/South-Western. olden, R. and Burton, M. (2010). Pricing with Confidence. Somerset: Wiley. Hypermiler (2015). Hypermiler.co.uk, Hypermiling News, Techniques Tips. [online] Available at: https://www.hypermiler.co.uk/ Levinson, J. and Gibson, S. (2010). Guerrilla Marketing for Social Media: 100+ Weapons to Grown Your Online Inf luence, Attract Customers and Drive Profits. Entrepreneur Press. Solberg SÃÆ'ƒÂ ¸ilen, K. (2013). Exhibit marketing and trade show intelligence. Berlin: Springer. Stratten, S. and Kramer, A. (2012). UnMarketing. Hoboken, N.J.: Wiley. Toyota Global (2015). Toyota Global Site | Overview. [online] Available at: https://www.toyota-global.com/company/profile/overview/ Tybout, A. and Calder, B. (2010). Kellogg on Marketing. 2nd ed. Illinois. West, D., Ford, J. and Ibrahim, E. (2015). Strategic marketing. Oxford: Oxford University Press. Wood, M. (2007). Essential guide to marketing planning. Harlow: Financial Times Prentice Hall. Zarrella, D. (2015). The Social Media Marketing Book. Sebastopol: OReilly Media. Bibliography Conway, A. (2015). Beijing Auto Trade Show Toyota Unveil its new Concept. [online] Auto-Types.com. Available at: https://www.auto-types.com/autonews/beijing-auto-trade-show-toyota-unveil-its-new-concept-8598.html Global, T. (2015). Toyota Global. [online] YouTube. Available at: https://www.youtube.com/user/TOYOTAglobal Lum, R. (2012). Toyota: Protect Whats Behind You. [online] Creative Guerrilla Marketing. Available at: https://www.creativeguerrillamarketing.com/guerrilla-marketing/toyota-protect-whats-behind-you/ Seymour, R., Haddon, E. and Brownlee, S. (2012). Hot looks and Cool Connections with New Toyota Aygo Fire and Ice UK Media Site. [online] Media.toyota.co.uk. Available at: https://media.toyota.co.uk/2012/02/hot-looks-and-cool-connections-with-new-toyota-aygo-fire-and-ice/ Appendix A: Penetration Pricing Marketing Strategy Example Model Transmission OTR Price Aygo 1.0 VVT-i 3dr 5MT  £8,495 Aygo 1.0 VVT-i 5dr 5MT  £8,850 Aygo+ 1.0 VVT-i 3dr 5MT  £9,095 Aygo+ 1.0 VVT-i 3dr M/M  £9,595 Aygo+ 1.0 VVT-i 5dr 5MT  £9,495 Aygo+ 1.0 VVT-i 5dr M/M  £9,950 Aygo Ice 1.0 VVT-i 3dr 5MT  £9,895 Aygo Ice 1.0 VVT-i 3dr M/M  £10,395 Aygo Ice 1.0 VVT-i 5dr 5MT  £10,250 Aygo Ice 1.0 VVT-i 5dr M/M  £10,750 Aygo Fire 1.0 VVT-i 3dr 5MT  £9,595 Aygo Fire 1.0 VVT-i 5dr 5MT  £9,950 Aygo Fire 1.0 VVT-i 3dr + AC 5MT  £10,095 Aygo Fire 1.0 VVT-i 3dr + AC M/M  £10,595 Aygo Fire 1.0 VVT-i 5dr + AC 5MT  £10,450 Aygo Fire 1.0 VVT-i 5dr + AC M/M  £10,950 Sourced from Toyota UK Media, 2012 Appendix B: Guerrilla Marketing Strategy Example Sourced from Creative Guerrilla Marketing, 2012 Appendix C: Social Media Marketing Strategy Example Sourced from YouTube, 2015 Appendix D: Trade Show Marketing Strategy Example Sourced from Auto Types, 2015

Statement Of Philosophy. Record Your Statements Of Philosophy

Statement of Philosophy Record your statements of philosophy of Nursing and of personal philosophy. Explain how these are reflected the values, vision, and personal interests that you recorded in your â€Å"My Vision and Interests† tool. My personal philosophy of nursing is to assist all my patients and their families during this crisis of illness and improve to their outcomes, using only the best nursing practices. Although their hospital stay may be unpreventable I can better facilitate their journey to a better state of health. My personal philosophy also includes pursuing my education to improve my nursing practice. Learning from my patients, families and my peers on this journey will allow opportunity for growth and knowledge. The†¦show more content†¦Goals must be stated in measurable terms, i.e., how can you tell you have accomplished that goal? Identify dates for accomplishing each goal. Setting goals is what drives people to growth and change within themselves. If one fails to dream and sets goals, it is unlikely the will grow or change (Scott, 2014). Allowing myself to set goals is a personal commitment and a drive to make change. Growing, educating and knowledge with time allows one to feel safe to dream and thrive to make better and larger goals. My first goal after obtaining my BSN in April 2017 is to work on myself and my family. In my career, my goal will be to work on my clinical ladder and seek ways to improve myself and my facility. There are many committees I would like to join and be a part of at work. I know I will have reached my goal when I have moved up several levels on the clinical ladder. My plans for professional development in the next three to 10 - 15 years will still be working at the bedside spreading my knowledge to others who are willing to learn. If financially I am able I would like to pursue my MSN. Being a leader is something that inspi res me and I wish to be knowledgeable enough to help and teach others later in life. The final goal would be to not retire, but to cut down to part time and remain at the bedside. I would love to travel and volunteer my time to others in need of healthcare outside of the US. I will know I have reached this goal when I am at peaceShow MoreRelatedDesigning an Early Childhood Program1156 Words   |  5 Pagesdesigning an early childhood program, the first step would be to assess the need in your community. You need to determine what is missing in your community and then offer a solution. The next step would be to develop your program philosophy. This will let people know how you plan on addressing the need and what values you will be instilling in the children you serve. 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FTIR Spectroscopy

Question: Describe FTIR and Raman spectroscopy. Explain why both the techniques are preferred to other characterisation techniques for analysis of Biomaterials. You are provided four different spectra. Interpret the spectra by identifying the key spectral peaks and describe in detail, how you have reached your conclusion in identifying the materials from the unknown spectra. Answer: Introduction FTIR Spectroscopy The endeavours of every absorption spectroscopy like ultraviolet-visible ("UV-Vis") spectroscopy, FTIR, etc. is to determine how efficiently a sample absorbs light at every wavelength (FTIR Applied to Biological Systems, 2007). The most common is the "Dispersive Spectroscopy" technique, this is to gleam a monochromatic light in the form of beams at a sample, then measure the amount of the light absorbed, and repeat this technique for different wavelength. Fourier transform (FTIR) spectroscopy is a less spontaneous way to get the same information. Instead of falling on a monochromatic beam at the sample, this technique falls a beam containing numerous number of frequencies of light at the same time, and measures the amount of the beam that is absorbed by the sample (Berthomieu and Hienerwadel, 2009). After that, the beam is changed and modified which have a different combination of frequencies, giving a second observation data. This process re-occurrs many times. Later, a computer compares all these data and conclude the value of absorption at each wavelength. The beam explained above is produced by initiating with alight source of broadbandthat is the one consists of the full spectrum of different wavelengths to be measured. The light falls into aMichelson interferometer, that comprises of a mirror and its movement is controlled by a motor (Snchez-de-la-Llave, 2009). Since this mirror moves, every beam of light with different waveleng th cyclically blocked and transmitted, then again blocked and transmitted, because ofwave interference, by the interferometer. Contrasting wavelengths are amended at different rates, to get the different spectrum of each beam that is emitted out of the interferometer. Computer processing is obligatory to get the desired result (light absorbed at each wavelength) from the raw data (light absorbed at each position of the mirror). The processing needs to be turned out to a common algorithm known as theFourier transform hence it is named "Fourier transform spectroscopy". The unprocessed or raw data are at times called an "interferogram" (Hanley, 2012). FTIR spectroscopygives alike, but opposite, information (Infrared Spectroscopy, 1968). FTIR spectra tells the composition of gases, liquids and solids. The most frequent use is in the detection of unknown sample and evidence of manufacture sample (outgoing or incoming). The information material is very precise in most of the cases, explaining fine differences between like materials or sample. FTIR is less time consuming and this property makes it useful, particularly in screening applications. The entire scope of FTIR applications is wide-ranging. Clinical applications of FTIR Clinical applications of FTIR include the Deformulation of rubbers, polymers, etc., throughout (TGA-IR) thermogravimetric infra-red or (GC-IR) gas chromatography infra-red examination, Quality confirmation of outgoing / incoming samples, Analysis of coatings and thin films, supervising the automotive emissions (NORRISH, 1960). FTIR is highly sensitive and fast method to attain spectrum of high quality, this spectroscopy provides superior signal to noise ratio as contrast to the other dispersive instrument, spectrum can be attained very rapidly and saves time, gases, liquids as well as solids can be examined with FTIR, no external calibration is needed and provides accurate results. It is a non-destructive spectroscopic technique, Inorganic compounds as well as organic compounds can be identified effortlessly using this technique, Mechanical breakdown is almost nil in this spectroscopy as compared to others as a mirror is the only part moving in FTIR. Instantaneous analysis can be mad e for various gaseous compounds, FTIR can recognize even contaminants with small concentrations, it generally takes about 1 to 2 seconds for scanning, with High resolution. Raman Spectroscopy After SirC. V. Raman, Raman spectroscopyis named. It is atechnique of spectroscopy that is used to examine the vibrational, rotational, and other modes with low-frequency in a system (Raman Spectroscopy, 2006).Raman spectroscopy is usually used in chemistry to give a fingerprint of molecules for its identification. It is based onRaman scattering, or inelastic scattering, generally from alaserin thevisible,near UV, or near IRrange, ofmonochromaticlight. The laser interacts with photons, molecular vibrations or other excitations in the system, which results in the shifting that is up or down on energy of the laser. The vibrational movement in the system can be identified by the shift in energy.Normally, a sample is elucidated through a laser beam. From the illuminated speck Electromagnetic emission is gathered by means of alens and transmitted all the way through a monochromatic. Expandable scattered rays at the wavelength equivalent to the laser column (Rayleigh scattering) is passed through a filter, whereas the rest of the accumulated light is disseminated on top of a detector by either a band pass filter or a notch filter (Chukov, 2012). The Raman Effect takes place after electromagnetic radiation interrupts on aparticleand intermingled with theelectronmass which can be polarized and thebondsof the particle is in the either phase (liquid, solid or gaseous) and the atmosphere in which the particle come across it. For the spontaneo us as well as the impulsive Raman effect, which is a type of rigid inelasticlight scattering, aphoton(electromagnetic waves of a definite wavelength) stimulates (work together with) the particle in whichever the position, Rovibronic Situation (least possible rotational in addition to the vibrational force level of the position electronic situation) or an Agitated Rovibronic Status. As a consequence, in the particle, in a professedvirtual vigor state,for a diminutive time period before a rigid and inelastically speckled photon shows result. The inelastically scattered photon which was found as a result and is emitted or scattered might be of any form, i.e. minor(Stokes)otherwise advanced (anti-Stokes) power than the received photon. Spontaneous as well as impulsive Raman scatteringis characteristically very feeble, and as a consequence the major complexity of Raman spectroscopy is straightening out the fragile inelastically scattered light from the concentrated Rayleigh scattered laser light. In the past, Ramanspectrometerswere used holographic gratingsas well as numerous scattering stages to attain an elevated degree of rejection of laser. Earlier,the choice of detectorswas photomultipliers that were used for dispersive Raman units, long acquisition times came out as a result. On the other hand, recent instrumentation commonly makes use ofa mark or edging filte rsintended for laser rejection along with spectrographs either axial transmissive (AT),FT (Fourier transform spectroscopybased) or CzernyTurner (CT) monochromator as well asCCDdetectors (Levi, Minghetti and Aloisi, 1998). Forms of Raman spectroscopy There are numerous highly developed form of Raman spectroscopy, together withsurface-enhanced Raman, tip-enhanced Raman, resonance Raman, polarized Raman, hyper Raman, transmission Raman, stimulated Raman (analogous tostimulated emission) and spatially offset Raman. In Raman scattering spectroscopy the out coming vibronic state of the particle has a different vibrational or rotationalthan in which the molecule was, initially, before colliding with the upcoming photon (in the form of electromagnetic radiation). The Raman effect is because of inelastic scattering as well as it should not be puzzled with emission (that includes fluorescenceorphosphorescence) in which a particle in an excited electronic state give off an energy in the form of photon and came back to the ground electronic state (Boter and Toet, 2010). If the concluding vibrational state of the particle is more energetic or vigorous than the initial state, the inelasticity of the scattered photon will be changed to a lower frequency to maintain the total energy of system balanced. This change in frequency is appointed as aStokes shift (Yang, Henderson and O'Donnell, 1993). If the last vibrational state energy is of a smaller amount than the initial state, then the inelastically of scattered photon will be changed or shifted to a frequency with higher value, and this is known as an anti-Stokes shift. Raman scattering is an example of inelastic scattering and Rayleigh scattering is an example of elastic scattering (Caronna, Natali and Cupane, 2005). Clinical applications of Raman spectroscopy Clinical applications of Raman spectroscopy include the Bio-compatibility, Drug/cell interactions, Metabolic accretions, Cell sorting, Disease diagnosis, Photodynamic therapy (PDT), Bone structure, characterization of bio-molecules, Single cell analysis, DNA/RNA analysis (Kashtan, 2006). Advantages include that it can be used with solids and liquids, not interfered by water, sample preparation is not needed, it is also non-destructive, highly specific for example a chemical fingerprint of a sample. Raman spectra are obtained quickly within seconds, samples can be examined through polymer packaging or glass, Raman scattered light can be transferred over long distances by optical fibers for remote analysis, even for very small volume Raman spectra can be used, Inorganic samples can be analyzed easily by this spectroscopy. Above applications of both the spectroscopy make them preferred over other spectroscopy for analysis of biomaterials. Solution Of Graphs Graph A Peak at the 1730.71 cm-1 interprets the absorption band of fatty acid ester. The band at 1597.33 cm-1 shows the C=N, NH2 groups in the compound, whereas the peak at 1446.67 cm-1 interprets the CH2 bending made of proteins and the lipids, it also shows protein peak in the sample. The peak at 1367.37 cm-1 demonstrates the C-O stretching, deformation of C-H and deformation of N-H. The peak at 1310.22 cm-1, proves the presence of amide III. The band at 1018.51 interprets the occurrence of ring structure in the sample. Peak at 750.69 cm-1 show out of plane bending of CH2, 6. Based on the above information it is concluded that, sample contains ring structure, C-H, C=N, NH2, C-O, and N-H groups, and the material is Polyurethane. Graph B Peak at the 1664.87 cm-1 shows the occurrence of amide I, C=O group of cytosine, uracil. The band at the 1549.73 cm-1 shows the amide II of proteins is present in sample material. Value 1417.38 cm-1 interprets the stretching of C-N, deformation of C-H and N-H group. Both the value that is 1264.34 cm-1 and 1107.04 cm-1 interprets the occurrence of ring structure. Band at 1243.5 cm-1 interprets the presence of asymmetric phosphate [PO2- (asym.)], amide III of collagen. Band at 875.54 shows the antisymmetric stretch vibration of choline group N+ (CH3) 3. The peak value at 484.09 cm-1 and 1023.19 cm-1 both shows the glycogen occurrence. Based on this interpretation the sample material is supposed to be the compound of hydroxyapatite and polymer. Graph C The peak at 1620.89 cm-1 shows the C=C pophyrin in the sample. Value of 1540.74 cm-1 shows the amide carbonyl group. The peak value at 1446.04 cm-1 interprets the CH2 bending made of proteins and lipids, and the CH2 deformation. Occurrence of ring structure is shown by the peak at 1263.94 cm-1 and the peak at 786.62 cm-1. The band at 1119.27 cm-1 and 868.54 cm-1 shows the C-C stretching. The above information suggested that sample material is Polyurethane of Raman. Graph D The peak value at 717.76 cm-1 shows the presence C-N group (membrane phospholipid head), and the lipids. The band at 583.20 cm-1 interprets the OH- group out of the plane, bending, free. The value 428.59 cm-1 suggested the symmetric stretching vibration of PO43- (phosphate of HA). On the basis of above information it is interpreted that sample D of Raman is bone. Recent Researches Recent Researches in Raman Spectroscopy In the Raman spectroscopy chemists glow a laser on a molecule that are in small group and then calculate the amount of light which bounced back. Thephotons that are the energy packetsfrom the source of light make the molecules vibrate as well as interact with the attachments that grip molecules collectively causing a change or shift into their frequencyit is the type of scattering which results or values is unique for every type of particle and therefore permits for the system or technique to be utilized as a means of classifying the types of molecule. Recent researches includes that with the help of Surface-Enhanced Raman Spectroscopy (SERS) weak Raman signals can be detected (Kudelski, 2006). One of the main benefits of Surface Enhanced Raman Spectroscopy is that it can be utilized to examine trace amounts of sample material though still having characteristics of non-destructive. It works also in ambient conditions; it has a wider range of wave number as well as it can be utilized in different fields from electrochemistry to materials sciences. Its shell or surface sensitivity makes it to be used for examining and analysis of organic systems including the biological systems. It is helpful also for a various real-life applications, for example, detecting warfare agents of chemicals. It has applications in medical field also that it is being utilized in biosensors to identify biological samples, even including those that are involved in Alzheimers disease as well as in cancer (Wood, 2012). It is also being capable to be used in fra ud detection. As an example, it identifies dyes in paintings, even at low concentrations and therefore helps to date them as well as it, therefore validate them. Pittcon in this year, the worlds biggest annual conference as well as an exhibition for laboratory science, takes place from the 6th-10th March in Atlanta, Georgia. With remarkable technical program, the occasion featured presentation more than 2000. Along with, topics that included the utilization of Surface Enhanced Raman Spectroscopy for detection of fragile raman signals. HORIBA has established a Raman spectroscopy system and designing as well as manufacturing them for more than four decades. Research of the capability of Raman spectroscopy for detection of oral cancer in surgical margins. The poor prediction of Oral Cavity Squamous Cell Carcinoma (OCSCC) patients is related with left over tumor even after surgery (Maund and Jefferies, 2015). Raman spectroscopy has the capability to present a purpose of intra-operative assessment of the surgical fringes. The aim was to be aware of the biased basis of Raman spectroscopy at a level of histologically. In whole, 127 false or pseudo-color images of Raman were produced from thin tissue sections that are unstained of 25 samples (14 healthy and 11 OCSCC) out of 10 patients. These descriptions were evidently related to the histopathological evaluation of the similar sections after eosin-staining and hematoxylin staining. In this manner, Raman spectra were explained as surrounding healthy tissue structure (i.e., connective tissue (CT), squamous epithelium, adipose tissue, gland, muscle, or nerve) or as Oral Cavity Squamous Cell Car cinoma (OCSCC). These explained that spectra were utilized as input for LDA (Linear Discriminant Analysis) models to differentiate between healthy tissue spectra and OCSCC spectra. A record was obtained with 632 healthy tissue spectra and 88 Oral Cavity Squamous Cell Carcinoma or OCSCC spectra. The Linear Discriminant Analysis or LDA models could differentiate spectra of OCSCC from the spectra of nerve, gland, connective tissue (CT), adipose tissue, muscle, and squamous epithelium in 97%, 94%, 93%, 100%, 100%, and 75%of the cases, respectively (CUI and JI, 2009). More particularly, the composition and structure that were most frequently confused with OCSCC or Oral Cavity Squamous Cell Carcinoma were basal layers of epithelium, dysplastic epithelium, connective tissue close to OCSCC, inflammation- and capillary-rich CT, and glandular tissue that is close to OCSCC (Cuneo and Castoldi, 2011). Studies show that how well Raman spectroscopy facilitates comparison between adjoining healthy tissue and OCSCC structures. This information supports the growth of strong and trustworthy classification algorithms for an upcoming performance of Raman spectroscopy in clinical practice. Recent Researches in FTIR Spectroscopy The research in this field is that the gas sensors with Ultra-sensitive fiber-optic are improved by metal and organic materials (Rao, Zhu and Mo, 2006). Most industrial mid-IR (2.510m wavelength) has technologies of gas-sensing that is based on a counter or bench top Fourier-transform IR (FTIR) gas cells and spectrometers. These instruments are large and costly, therefore making them inappropriate for portable or applications of distributed sensing. The telecommunication optical industry has, though, built up minuscule near-IR (NIR, having wavelength 0.82.0m) optoelectronic devices and the optical fibers that are highly and have low cost (An ultrathin film as near-perfect IR absorber, 2013). This has lead to a significant increase of the rate in the progress of NIR sensors. The major confront lies in the reality that maximum number of gases do not have NIR regions with basic vibration bands. Thus the absorption necessarily comes from the association of the number of fundamental bands of vibration, therefore resulting in comparatively lower sensitivity of detection. FTIR (Fourier transform infrared spectrometer) meets fire testing requirements for analysis of toxicity of gas. One of the main dangerous parts of a fire is the gases that are toxic in nature that can occur from the combustion process. To keep life, save and build up safer objects for trains, airplanes, and buildings, it is important to discover and evaluate the gases that are discharged when materials and products are burning. Landmark systems of FTIR microscopy get significant developments. Agilent Technologies, Incorporationinitiated considerable enhancements to itsFourier transform infrared spectrometer (FTIR) Cary 610 and 620 microscopes. These revolutionary Fourier transform infrared spectrometer microscopy systems are proposed for eventual performance, contributing the major field of observation at the maximum spatial resolution in the such a small period of time. The instrument is deliberated for use in a vast range of functions and applications, that includes biomedical materials, food, polymers, forensics, chemical and pharmaceutical. Single detection of molecule of explosives, contaminants or diseases is now possible (Ishii and Yanagida, 2000). A procedure to merge the ultra sensitivity of shell or surface enhanced Raman scattering (SERS) having a slippery surface originated by researchers of Penn State will make it possible to sense single molecules of various numbers of biological and chemical species from solid, liquid or gas samples. This grouping of laser-based spectroscopy and slippery surface will unlock new applications in analytical molecular diagnostics, chemistry, national security and environmental monitoring. Conclusion FTIR and Raman Spectroscopy has various advantages. It is easy to identify the biomaterial using these techniques as they are fast, can identify even small concentration of samples and also it is helpful in detecting the contaminants in the sample. There is a vast scope of both the spectroscopy, as in recent researches it is proved that how it helps in a number of fields that include medical, chemical, pharmacy, engineering, geology. 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